So if you're a gamer, odds are you've encountered some sort of messaging for EA's Dante's Inferno over this past year - whether you knew it at the time or not. This brilliant yearlong campaign done by Weiden+Kennedy set out both to advertise, as well as inform the average gamer about a truly twisted piece of literary history. A $200,000 budget broken up into 10 $20,000 months, the campaign apparently got 47 million impressions. Un. Fuckin. Believable. Read the whole breakdown, month to month here.
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