Accountability in Advertising

Clients are always looking for hard evidence that their advertising is working (which is another conversation entirely), just as agencies are constantly trying to convince their clients that they create tangible results.

Now one NY ad agency has done just this - simultaneously putting their money where their mouth is, and allowing you to do the same. Introducing the K.B.S.& P. Client Stock Index - an actual mutual fund you can invest in, comprised of their major clients.

Pretty cool stuff. Read about it here.